How to Sell FYNE
Talking points, objection handling, and proven approaches to help your team convert browsers into buyers.
Who Is the FYNE Customer?
Your ideal FYNE customer is typically a woman aged 25–55 who:
- Currently has or has had lash extensions and is looking for an alternative
- Is frustrated with smudging, flaking, or high-maintenance mascaras
- Is actively trying to grow or improve her natural lashes
- Values clean, safe beauty and reads ingredient labels
- Is willing to invest in quality products that actually work
The Core Selling Message
FYNE Body™ Lash products help you to enhance the look, health, length and thickness of your natural lashes — without the cost, the commitment, or the damage that is involved with getting lash extensions.
The serum ingredients stimulate the hair growth of your natural lashes. The serum infused Tubing Mascara helps to promote this by enhancing them every day - whilst conditioning and protecting them.
Together, they replace a $2,000+ annual salon habit with a 30-second daily routine.
Talking Points by Product
Serums
Standard Lash Serum
- “It’s 100% prostaglandin-free — so none of the side effects you might have heard about with other serums.”
- “Most customers start seeing a difference within 4–6 weeks of consistent use.”
- “It takes 10 seconds at night — you apply it like an eyeliner along the upper lash line.”
- “It’s safe for contact lens wearers and sensitive eyes.”
- “It can be used on your eyebrows as well!”
Advanced Lash Serum
- “Most customers start seeing a difference within 2–4 weeks of consistent use — faster than the standard formula.”
- “It’s 100% prostaglandin-free, with the same safety profile as the standard serum.”
- “Safe for contact lens wearers, sensitive eyes, and can be used during pregnancy and breastfeeding.”
- “Can also be used on eyebrows.”
Mascara
Tubing Mascara
- “It doesn’t smudge — even if you cry, sweat, or get caught in the rain.”
- “It comes off with warm water by swiping in a downward motion to slide them off your lashes — no rubbing, no oil remover, no panda eyes.”
- “Because you’re not rubbing it off every night, it’s actually much better for your lash health long-term.”
- “If you’re using a lash serum, this is the mascara to pair with it — it won’t undo your growth work - it helps to support it.”
Common Objections by Product
Serums
Standard Lash Serum
“I’ve tried lash serums before and they didn’t work.”
Response: “There could have been many reasons for this. I can only speak on the results by FYNE and so far, the feedback has been nothing but positive! As long as the application is twice daily consistently, you should start seeing results as early as 4–6 weeks.”
“I’m worried about side effects.”
Response: “That’s a really valid concern — some serums do carry risks like iris darkening or eyelid discolouration as a result of the use of prostaglandins. FYNE is 100% prostaglandin-free, so those risks don’t apply. It’s formulated to be safe for sensitive eyes and contact lens wearers and can be used during pregnancy and breastfeeding.”
“It’s expensive.”
Response: “The bundle is $89.99 and lasts about 3 months — so around $360 a year. Compare that to lash extensions which can run $2,000+ a year, and it’s actually a significant saving. And you’re getting healthier natural lashes as a bonus.”
Advanced Lash Serum
“What is the difference between this and the standard serum?”
Response: “The Advanced is our salon grade formula and has a different ingredient formulation to achieve faster acting results!”
Mascara
Tubing Mascara
“Will tubing mascara give me the same volume as my current mascara?”
Response: “Tubing mascara is more about length and separation than heavy volume — it gives a really clean, defined look. If you’re using a lash serum at the same time, your natural lashes will be getting longer and fuller, so the mascara result improves over time too.”
“When I removed the mascara my lashes came out?!”
Response: “If you have removed the tubing mascara correctly, this should not (and can not) happen. If you gently brush the tubes of mascara off in a downward motion with warm water, they should slide right off! For help with how to remove your mascara, check out the how to guide page on the FYNE Body website.”
“Can’t I just use normal mascara with lash serum?”
Response: “Yes, you can — but this may impact your results! FYNE’s tubing mascara is serum infused which helps to stimulate the growth cycle in conjunction with your lash serum. The tubing formula helps to condition and protect the lashes throughout the day! This combination is what helps to enhance the health and look of your natural lashes!”
Point of Sale Tips
The most effective way to show customers what makes FYNE’s Tubing Mascara different is through before/after imagery — printed or digital cards that visually demonstrate the removal process and lash results.
- Removal cards: Show side-by-side images of the mascara tubes sliding off cleanly with warm water versus the mess of a traditional mascara removal. This is the visual “wow” moment that converts without needing a live demo.
- Results cards: Before/after lash photos from real customers showing growth and improvement over 4–8 weeks of consistent use. Keep these at the counter or display them near the product.
- Digital option: Pull up the FYNE Body website or social media on your phone to show video content and customer results in the moment.
Pro tip: Ask your FYNE stockist representative about printed point-of-sale materials, or download digital assets from the Business Hub to use in-store.