How to Sell FYNE
Talking points, objection handling, and proven approaches to help your team convert browsers into buyers.
Who Is the FYNE Customer?
Your ideal FYNE customer is typically a woman aged 25–55 who:
- Currently has or has had lash extensions and is looking for an alternative
- Is frustrated with smudging, flaking, or high-maintenance mascaras
- Is actively trying to grow or improve her natural lashes
- Values clean, safe beauty and reads ingredient labels
- Is willing to invest in quality products that actually work
- Wants portable skin and lip nourishment for under-eyes, lips or dry areas
The Core Selling Message
FYNE Body™ Lash products help you to enhance the look, health, length and thickness of your natural lashes — without the cost, the commitment, or the damage that is involved with getting lash extensions.
The serum ingredients stimulate the hair growth of your natural lashes. The serum infused Tubing Mascara helps to promote this by enhancing them every day - whilst conditioning and protecting them.
Together, they replace a $2,000+ annual salon habit with a 30-second daily routine.
FYNE Body™ Collagen Glow Balm adds targeted skin and lip nourishment to the range.
“It is a nourishing twist-up balm for under-eyes, lips and dry areas. Keep it in your bag and reapply whenever you need a touch-up.”
Position it as complementary skin care, not as a lash-growth treatment or a replacement for clinic procedures.
Talking Points by Product
Serums
Standard Lash Serum
- “It’s 100% prostaglandin-free — so none of the side effects you might have heard about with other serums.”
- “Most customers start seeing a difference within 4–6 weeks of consistent use.”
- “It takes 10 seconds at night — you apply it like an eyeliner along the upper lash line.”
- “It’s safe for contact lens wearers and sensitive eyes.”
- “It can be used on your eyebrows as well!”
Advanced Lash Serum
- “Most customers start seeing a difference within 2–4 weeks of consistent use — faster than the standard formula.”
- “It’s 100% prostaglandin-free, with the same safety profile as the standard serum.”
- “Safe for contact lens wearers, sensitive eyes, and can be used during pregnancy and breastfeeding.”
- “Can also be used on eyebrows.”
Mascara
Tubing Mascara
- “It doesn’t smudge — even if you cry, sweat, or get caught in the rain.”
- “It comes off with warm water by swiping in a downward motion to slide them off your lashes — no rubbing, no oil remover, no panda eyes.”
- “Because you’re not rubbing it off every night, it’s actually much better for your lash health long-term.”
- “If you’re using a lash serum, this is the mascara to pair with it — it won’t undo your growth work - it helps to support it.”
Skin & Lip Care
Collagen Glow Balm
- “It is a multi-use balm for under-eyes, lips and dry areas.”
- “The 20g twist-up format makes targeted application and touch-ups easy.”
- “The formula features PDRN (Sodium DNA), Volufiline and collagen, alongside nourishing oils and shea butter.”
- “It helps soften dry lips and dry areas and gives the under-eye area a refreshed-looking finish.”
- “Apply as needed and reapply throughout the day. Avoid direct contact with your eyes.”
Conversation starter: “Are you looking for something for dry lips, your under-eye area, or dry patches?” Match the explanation to their answer rather than listing every ingredient.
Common Objections by Product
Serums
Standard Lash Serum
“I’ve tried lash serums before and they didn’t work.”
Response: “There could have been many reasons for this. I can only speak on the results by FYNE and so far, the feedback has been nothing but positive! As long as the application is twice daily consistently, you should start seeing results as early as 4–6 weeks.”
“I’m worried about side effects.”
Response: “That’s a really valid concern — some serums do carry risks like iris darkening or eyelid discolouration as a result of the use of prostaglandins. FYNE is 100% prostaglandin-free, so those risks don’t apply. It’s formulated to be safe for sensitive eyes and contact lens wearers and can be used during pregnancy and breastfeeding.”
“It’s expensive.”
Response: “You can start with the Lash Growth Serum on its own, or pair it with Tubing Mascara if you also want a daytime lash product. Let’s look at the current product prices and choose what suits your needs.”
Advanced Lash Serum
“What is the difference between this and the standard serum?”
Response: “The Advanced is our salon grade formula and has a different ingredient formulation to achieve faster acting results!”
Mascara
Tubing Mascara
“Will tubing mascara give me the same volume as my current mascara?”
Response: “Tubing mascara is more about length and separation than heavy volume — it gives a really clean, defined look. If you’re using a lash serum at the same time, your natural lashes will be getting longer and fuller, so the mascara result improves over time too.”
“When I removed the mascara my lashes came out?!”
Response: “If you have removed the tubing mascara correctly, this should not (and can not) happen. If you gently brush the tubes of mascara off in a downward motion with warm water, they should slide right off! For help with how to remove your mascara, check out the how to guide page on the FYNE Body website.”
“Can’t I just use normal mascara with lash serum?”
Response: “Yes, you can — but this may impact your results! FYNE’s tubing mascara is serum infused which helps to stimulate the growth cycle in conjunction with your lash serum. The tubing formula helps to condition and protect the lashes throughout the day! This combination is what helps to enhance the health and look of your natural lashes!”
Skin & Lip Care
Collagen Glow Balm
“Is it just a lip balm?”
Response: “It can be used on lips, but it is also designed for under-eyes and dry areas. The twist-up format lets you apply it where you need nourishment.”
“Will it get rid of my dark circles?”
Response: “It is positioned for a refreshed-looking under-eye area. We do not promise it will eliminate dark circles or guarantee a particular result.”
“How often can I apply it?”
Response: “Apply as needed and reapply throughout the day. Keep it away from direct contact with your eyes.”
“Can I use it with my lash serum?”
Response: “They have different uses. Apply your lash serum along the upper lash line as directed and allow it to dry. Use the balm separately on skin or lips, not on the lash line.”
“Is it a replacement for clinic treatments?”
Response: “No. It is a topical cosmetic balm for skin and lip nourishment, not an injectable or a replacement for clinic procedures.”
Team guidance: Keep Glow Balm recommendations focused on nourishment and cosmetic appearance. Do not promise permanent volume, medical effects or a guaranteed results timeline. Refer to current packaging for ingredients and care instructions.
Complementary Product Recommendations
Recommend products around the customer's needs, not simply to add more items. These are individual product pairings, not a promise of a packaged bundle or discount.
- Lash care: FYNE Body™ Lash Growth Serum or FYNE Body™ Advanced Lash Serum + FYNE Body™ Tubing Mascara.
- Daytime lashes, brows and skin nourishment: FYNE Body™ Tubing Mascara + FYNE Body™ Brow Growth Gel + FYNE Body™ Collagen Glow Balm.
- Optional skin and lip care addition: Offer FYNE Body™ Collagen Glow Balm alongside lash products when the customer also wants nourishment for lips or dry areas. Explain that it is applied to different areas and is not needed for lash-growth results.
Natural cross-sell: “If you are also looking for something for dry lips or dry areas, the Collagen Glow Balm is a separate skin-care option. Would you like to see it?”
For application details and daily guidance, visit Product Knowledge.
Point of Sale Tips
The most effective way to show customers what makes FYNE’s Tubing Mascara different is through before/after imagery — printed or digital cards that visually demonstrate the removal process and lash results.
- Removal cards: Show side-by-side images of the mascara tubes sliding off cleanly with warm water versus the mess of a traditional mascara removal. This is the visual “wow” moment that converts without needing a live demo.
- Results cards: Before/after lash photos from real customers showing growth and improvement over 4–8 weeks of consistent use. Keep these at the counter or display them near the product.
- Digital option: Pull up the FYNE Body website or social media on your phone to show video content and customer results in the moment.
- Glow Balm display: Keep the balm visible near complementary products, with a simple “Under-eyes, lips & dry areas” message. Explain the twist-up format and link customers to the product page for details.
Pro tip: Ask your FYNE stockist representative about printed point-of-sale materials, or download digital assets from the Business Hub to use in-store.