Marketing Assets
Brand imagery, social media templates, caption guides, email copy, and content strategy to help you promote FYNE Body™ in your store and online.
Brand Guidelines
When promoting FYNE Body™ in your store or on social media, please follow these brand guidelines to ensure consistency:
- Brand name: Always written as “FYNE Body™” — never “Fyne” or “FYNE BODY”
- Colours: Blush pink (#c97a8e), white, and charcoal (#1a1a1a)
- Tone: Premium, knowledgeable, and empowering — never clinical or overly technical
- Key message: Lash and brow care, with targeted skin and lip nourishment from Collagen Glow Balm
- Avoid: Before/after claims that imply guaranteed results; do not use the word “cure” or make medical claims
Product Links
Use these links to view product details and purchase FYNE Body™ products. When adapting templates for your own store, replace the call-to-action destination with your corresponding product page if needed.
- FYNE Body™ Lash Growth Serum
- FYNE Body™ Advanced Rapid Growth Lash Serum
- FYNE Body™ Tubing Mascara
- FYNE Body™ Brow Growth Gel
- FYNE Body™ Collagen Glow Balm
Social Media Caption Templates
Feel free to adapt these captions for your own social channels. Tag us and we may reshare your content!
For the Lash Serum
Caption Template 1
“Tired of lash extensions? We now stock FYNE Body™ Lash Serum — a prostaglandin-free formula that grows your natural lashes in as little as 4–6 weeks. Safe for sensitive eyes and contact lens wearers. Come in and ask us about it. #lashserum #naturallashes #fynebody”
Caption Template 2
“Not all lash serums are created equal. FYNE Body™ is 100% prostaglandin-free — meaning none of the scary side effects you might have read about. Just longer, fuller lashes the safe way. Now available in store. #lashgrowth #safeskincare #fynebody”
For the Tubing Mascara
Caption Template 3
“Have you tried tubing mascara yet? It wraps each lash in a tiny polymer tube — no smudging, no flaking, and it comes off with just warm water. We stock FYNE Body™ Tubing Mascara in store now. #tubingmascara #smudgeproof #fynebody”
Caption Template 4
“The mascara that removes itself with warm water. No rubbing. No panda eyes. No oil remover. FYNE Body™ Tubing Mascara is now in store — come in and ask us about it. #mascara #lashcare #fynebody”
For the Collagen Glow Balm
Caption Template 5
“Meet FYNE Body™ Collagen Glow Balm. A nourishing twist-up balm for under-eyes, lips and dry areas, in a portable 20g format. Keep it close for easy touch-ups throughout the day. Ask us about it. #collagenglowbalm #lipcare #fynebody”
Caption Template 6
“One balm, targeted nourishment. FYNE Body™ Collagen Glow Balm combines PDRN (Sodium DNA), Volufiline and collagen with nourishing oils and shea butter. Twist up and apply to under-eyes, lips or dry areas as needed. Discover the details through the product link. #collagenglowbalm #skincare #fynebody”
Glow Balm messaging: Focus on nourishment, softer-feeling lips and refreshed-looking skin. Do not promise permanent volume, elimination of dark circles or a guaranteed results timeline. It is a cosmetic balm, not an injectable replacement or lash-growth product.
Only use “now in store” or “available now” when it matches your own stock availability.
In-Store Merchandising
- Position FYNE products at eye level where possible
- Group the Lash Serum and Tubing Mascara together as a complementary product display
- Include a small card or shelf talker with the key message: “Grow your natural lashes. No extensions needed.”
- Use printed or digital before/after imagery at the counter to show the removal process and lash results
- Display Collagen Glow Balm with a simple “Under-eyes, lips & dry areas” shelf message. Position it alongside lash and brow products as optional skin and lip care, not as a lash-growth treatment.
Email Marketing
Use these ready-to-send copy blocks in your own customer newsletters. Adapt the tone to suit your brand voice — just keep the product claims within the brand guidelines above.
Recommended Send Timing
Tuesday, Wednesday, or Thursday — mid-week sends typically see higher open rates in the beauty category.
7–9 AM or 12–1 PM local time — align with morning routines or lunch scrolling habits.
Send lash serum content 4–6 weeks after a client’s last lash appointment — when natural lashes are growing back and clients are most receptive.
1–2 emails per month featuring FYNE products. One strong product spotlight per send performs better than multiple mentions.
Product Spotlight — Lash Serum
Subject Line Options
• “Grow your lashes — no extensions needed”
• “The serum your clients have been asking about”
• “Safe lash growth? Yes, it exists.”
Preview Text
“Prostaglandin-free, clinically safe, and it actually works. Now available in store.”
Email Body Copy
We’re excited to share something our clients have been loving — FYNE Body™ Lash Serum.
Unlike many lash serums on the market, FYNE Body™ is 100% prostaglandin-free. That means no risk of eye discolouration, no irritation, and no scary side effects — just longer, fuller, healthier-looking lashes in as little as 4–6 weeks.
It’s safe for sensitive eyes, contact lens wearers, and anyone who’s been nervous about trying a lash serum before.
Available in store now. Ask us about it on your next visit — or shop online via the link below.
Shop Lash Serum
Product Spotlight — Collagen Glow Balm
Subject Line Options
• “Meet FYNE Body™ Collagen Glow Balm”
• “Targeted nourishment, wherever the day takes you”
• “One balm for under-eyes, lips and dry areas”
Preview Text
A nourishing twist-up balm for under-eyes, lips and dry areas. Discover FYNE Body™ Collagen Glow Balm.
Email Body Copy
Meet FYNE Body™ Collagen Glow Balm, a portable 20g twist-up balm for targeted skin and lip nourishment.
The rich formula features PDRN (Sodium DNA), Volufiline and collagen alongside nourishing oils and shea butter. It helps soften dry lips and dry areas and refresh the appearance of the under-eye area.
Twist up, apply where needed and reapply throughout the day. Avoid direct contact with eyes.
Discover the product details and current availability below.
Discover Collagen Glow Balm
New Arrival Announcement
Subject Line Options
• “New in: FYNE Body™ is now in store”
• “We’ve added something special to our shelves”
• “Discover the FYNE Body™ range”
Preview Text
“Introducing FYNE Body™: lash and brow care, plus targeted skin and lip nourishment.”
Email Body Copy
We’re thrilled to introduce a new addition to our product range: FYNE Body™, an Australian premium beauty brand.
Explore the range below and ask us which products suit your needs.
• FYNE Body™ Lash Growth Serum
• FYNE Body™ Advanced Lash Serum
• FYNE Body™ Tubing Mascara
• FYNE Body™ Brow Growth Gel
• FYNE Body™ Collagen Glow Balm
Come in and see us, or select a product above to view its details.
[Stockist note: Include only the products you carry and adjust availability wording before sending.]
Complementary Product Promotion
Subject Line Options
• “Your FYNE Body™ favourites, paired”
• “Lashes, brows and targeted nourishment”
• “Discover your FYNE Body™ combination”
Preview Text
Pair lash and brow care with optional Collagen Glow Balm for skin and lip nourishment.
Email Body Copy
Choose the FYNE Body™ products that suit your needs.
Lash care: Lash Growth Serum or Advanced Lash Serum, paired with Tubing Mascara for daytime definition.
Brow styling: Add Brow Growth Gel.
Optional skin and lip care: Collagen Glow Balm for under-eyes, lips and dry areas. Apply separately from lash serum and keep away from the lash line.
Explore each product through the links above.
[Stockist note: These are individual product combinations, not a packaged bundle or discount. Only advertise a bundle offer if your store actually offers it.]
Paid & Organic Content Strategy
Use this framework to plan your FYNE Body™ content across Instagram, TikTok, and Facebook. Consistency matters more than volume — a focused, on-brand presence builds trust with your audience.
Suggested Posting Cadence
- Instagram Feed: 2–3 posts per week — mix product, educational, and lifestyle content
- Instagram Stories: 3–5 stories per week — behind-the-scenes, polls, product close-ups, client testimonials
- TikTok / Reels: 1–2 videos per week — educational or trend-led short-form content performs best
- Facebook: 2 posts per week — repurpose Instagram content; focus on your local community
Content Pillars
Pillar 1 — Education
Teach your audience something. Examples: “What is a prostaglandin and why should you avoid it?”, “How does tubing mascara actually work?”, “Lash cycle explained — why timing matters for serums.” For Collagen Glow Balm, explain the application areas and show the twist-up format without promising medical effects.
Pillar 2 — Product Spotlight
Feature one product at a time. Show the packaging, texture, application, and results. Keep it clean and premium — avoid cluttered backgrounds. For Collagen Glow Balm, highlight portability, targeted nourishment and the under-eye, lip and dry-area uses.
Pillar 3 — Social Proof
Share client reviews, before/after results (with permission), and UGC. Ask happy clients to tag you — then reshare with credit.
Pillar 4 — Lifestyle & Values
Connect FYNE Body™ to a lifestyle your audience aspires to — effortless beauty, clean ingredients, confidence without effort. Think: morning routines, minimal makeup looks, self-care moments.
Hashtag Banks
Lash Care
Clean Beauty
Brow
Collagen Glow Balm
Brand & Store
Reels & TikTok Video Concepts
These concepts are designed for text-overlay style videos — no filming required. Use a static product image or plain background with on-screen text and trending audio.
Concept 1 — “Did you know?” Education
Text overlay: “Did you know most lash serums contain prostaglandins? Here’s why that matters” → slide through 3–4 facts about prostaglandin-free formulas. End with: “We stock a safer alternative. Link in bio.”
Concept 2 — “How it works” Explainer
Text overlay: “How does tubing mascara actually work?” → explain in 3 steps: applies as tubes, holds all day, slides off with warm water. End with: “No rubbing. No panda eyes. Available in store.”
Concept 3 — “Things we love” List
Text overlay: “3 reasons we added FYNE Body™ to our shelves” → list: prostaglandin-free, safe for contact wearers, results in 4–6 weeks. End with: “Now in store — ask us about it.”
Concept 4 — “POV” Trend
Text overlay: “POV: you finally found a lash serum that doesn’t scare you” → show product close-up with soft music. End with your store handle and “Now stocking FYNE Body™.”
Concept 5 — “One Balm, Three Areas”
Use a Collagen Glow Balm image with three text overlays: “Under-eyes”, “Lips”, “Dry areas”. Follow with “Targeted nourishment in a portable twist-up balm”. End with “Discover FYNE Body™ Collagen Glow Balm. Link in bio.” Use the Collagen Glow Balm product page as the destination.
Concept 6 — “In Your Bag”
Show the 20g packaging with text overlays: “Twist up”, “Apply where needed”, “Reapply throughout the day”. End with “Skin and lip nourishment, wherever you go”. Link to FYNE Body™ Collagen Glow Balm. Avoid promising instant dark-circle removal or permanent plumping.