Marketing Assets
Brand imagery, social media templates, caption guides, email copy, and content strategy to help you promote FYNE Body™ in your store and online.
Brand Guidelines
When promoting FYNE Body™ in your store or on social media, please follow these brand guidelines to ensure consistency:
- Brand name: Always written as “FYNE Body™” — never “Fyne” or “FYNE BODY”
- Colours: Blush pink (#c97a8e), white, and charcoal (#1a1a1a)
- Tone: Premium, knowledgeable, and empowering — never clinical or overly technical
- Key message: Natural lash growth, safe ingredients, effortless routine
- Avoid: Before/after claims that imply guaranteed results; do not use the word “cure” or make medical claims
Social Media Caption Templates
Feel free to adapt these captions for your own social channels. Tag us and we may reshare your content!
For the Lash Serum
Caption Template 1
“Tired of lash extensions? We now stock FYNE Body™ Lash Serum — a prostaglandin-free formula that grows your natural lashes in as little as 4–6 weeks. Safe for sensitive eyes and contact lens wearers. Come in and ask us about it. 🧡 #lashserum #naturallashes #fynebody”
Caption Template 2
“Not all lash serums are created equal. FYNE Body™ is 100% prostaglandin-free — meaning none of the scary side effects you might have read about. Just longer, fuller lashes the safe way. Now available in store. #lashgrowth #safeskincare #fynebody”
For the Tubing Mascara
Caption Template 3
“Have you tried tubing mascara yet? It wraps each lash in a tiny polymer tube — no smudging, no flaking, and it comes off with just warm water. We stock FYNE Body™ Tubing Mascara in store now. #tubingmascara #smudgeproof #fynebody”
Caption Template 4
“The mascara that removes itself with warm water. No rubbing. No panda eyes. No oil remover. FYNE Body™ Tubing Mascara is now in store — come in and ask us about it. #mascara #lashcare #fynebody”
In-Store Merchandising
- Position FYNE products at eye level where possible
- Group the serum and mascara together as a bundle display
- Include a small card or shelf talker with the key message: “Grow your natural lashes. No extensions needed.”
- Use printed or digital before/after imagery at the counter to show the removal process and lash results
Email Marketing
Use these ready-to-send copy blocks in your own customer newsletters. Adapt the tone to suit your brand voice — just keep the product claims within the brand guidelines above.
Recommended Send Timing
Tuesday, Wednesday, or Thursday — mid-week sends typically see higher open rates in the beauty category.
7–9 AM or 12–1 PM local time — align with morning routines or lunch scrolling habits.
Send lash serum content 4–6 weeks after a client’s last lash appointment — when natural lashes are growing back and clients are most receptive.
1–2 emails per month featuring FYNE products. One strong product spotlight per send performs better than multiple mentions.
Product Spotlight — Lash Serum
Subject Line Options
• “Grow your lashes — no extensions needed”
• “The serum your clients have been asking about”
• “Safe lash growth? Yes, it exists.”
Preview Text
“Prostaglandin-free, clinically safe, and it actually works. Now available in store.”
Email Body Copy
We’re excited to share something our clients have been loving — FYNE Body™ Lash Serum.
Unlike many lash serums on the market, FYNE Body™ is 100% prostaglandin-free. That means no risk of eye discolouration, no irritation, and no scary side effects — just longer, fuller, healthier-looking lashes in as little as 4–6 weeks.
It’s safe for sensitive eyes, contact lens wearers, and anyone who’s been nervous about trying a lash serum before.
Available in store now. Ask us about it on your next visit — or shop online via the link below.
[CTA Button: Shop Lash Serum →]
New Arrival Announcement
Subject Line Options
• “New in: FYNE Body™ is now in store”
• “We’ve added something special to our shelves”
• “Your lash routine just got an upgrade”
Preview Text
“Introducing FYNE Body™ — premium lash and brow care, now available from us.”
Email Body Copy
We’re thrilled to introduce a new addition to our product range — FYNE Body™, an Australian premium lash and brow care brand.
We’ve carefully selected FYNE Body™ because we believe in what they stand for: safe, effective formulas with no harmful ingredients, and results you can actually see.
Currently available in store:
• FYNE Body™ Lash Serum — prostaglandin-free lash growth
• FYNE Body™ Tubing Mascara — smudge-proof, removes with warm water
Come in and see us, or shop online below.
[CTA Button: Shop Now →]
Bundle Promotion
Subject Line Options
• “The lash duo your clients need”
• “Grow + define — the FYNE Body™ bundle”
• “Two products. One complete lash routine.”
Preview Text
“Pair the Lash Serum with the Tubing Mascara for a complete, extension-free lash routine.”
Email Body Copy
Looking for a complete lash routine without the commitment of extensions? We’ve got you covered.
The FYNE Body™ Lash Duo pairs two of our favourite products:
Step 1 — Grow: FYNE Body™ Lash Serum. Apply nightly to grow longer, fuller lashes over 4–6 weeks.
Step 2 — Define: FYNE Body™ Tubing Mascara. Coat each lash in a flexible polymer tube for all-day wear with zero smudging — and it removes with just warm water.
Together, they’re the ultimate extension-free lash routine. Available in store now.
[CTA Button: Shop the Duo →]
Paid & Organic Content Strategy
Use this framework to plan your FYNE Body™ content across Instagram, TikTok, and Facebook. Consistency matters more than volume — a focused, on-brand presence builds trust with your audience.
Suggested Posting Cadence
- Instagram Feed: 2–3 posts per week — mix product, educational, and lifestyle content
- Instagram Stories: 3–5 stories per week — behind-the-scenes, polls, product close-ups, client testimonials
- TikTok / Reels: 1–2 videos per week — educational or trend-led short-form content performs best
- Facebook: 2 posts per week — repurpose Instagram content; focus on your local community
Content Pillars
Pillar 1 — Education
Teach your audience something. Examples: “What is a prostaglandin and why should you avoid it?”, “How does tubing mascara actually work?”, “Lash cycle explained — why timing matters for serums.”
Pillar 2 — Product Spotlight
Feature one product at a time. Show the packaging, texture, application, and results. Keep it clean and premium — avoid cluttered backgrounds.
Pillar 3 — Social Proof
Share client reviews, before/after results (with permission), and UGC. Ask happy clients to tag you — then reshare with credit.
Pillar 4 — Lifestyle & Values
Connect FYNE Body™ to a lifestyle your audience aspires to — effortless beauty, clean ingredients, confidence without effort. Think: morning routines, minimal makeup looks, self-care moments.
Hashtag Banks
Lash Care
Clean Beauty
Brow
Brand & Store
Reels & TikTok Video Concepts
These concepts are designed for text-overlay style videos — no filming required. Use a static product image or plain background with on-screen text and trending audio.
Concept 1 — “Did you know?” Education
Text overlay: “Did you know most lash serums contain prostaglandins? Here’s why that matters 👇” → slide through 3–4 facts about prostaglandin-free formulas. End with: “We stock a safer alternative. Link in bio.”
Concept 2 — “How it works” Explainer
Text overlay: “How does tubing mascara actually work? 🤔” → explain in 3 steps: applies as tubes, holds all day, slides off with warm water. End with: “No rubbing. No panda eyes. Available in store.”
Concept 3 — “Things we love” List
Text overlay: “3 reasons we added FYNE Body™ to our shelves ✨” → list: prostaglandin-free, safe for contact wearers, results in 4–6 weeks. End with: “Now in store — ask us about it.”
Concept 4 — “POV” Trend
Text overlay: “POV: you finally found a lash serum that doesn’t scare you 😬” → show product close-up with soft music. End with your store handle and “Now stocking FYNE Body™.”